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Team Vision and Mission - and the Difference

TEAM_VISION_AND_TEAM_MISSION_DIFFERENCEYour team needs to define both its vision and its mission to be successful.

While they are often misunderstood and confused with one another, a VISION is what you want to be known for as an organization – it is the ideal imagined result you ultimately want your company to accomplish, and should be challenging  enough to inspire your people’s imagination. 

A leader’s role is to set the vision for his team, and then to identify the process steps or required behaviors that will lead his team to that destination.

This is your team’s Vision and Mission…

So, what’s the difference? 

The difference is between your group remaining mediocre and unfocused in their efforts, or becoming a GREAT Team!

Some famous vision statements include Pepsi’s “Beat Coke” from the eighties, Southwest Airlines’ “Become THE low-fare airline” from the nineties, and Honda’s “We will crush, squash, and slaughter Yamaha” from the seventies.  Maybe yours will be more like GE’s “We bring good things to life,” or Disney’s “We make people happy,” but your vision is the core, concise, defining purpose that will be used to explain the reasoning for everything done in your organization.

It is vital that you define for your people what exactly the core purpose is that drives every effort and decision made in your organization, because then it becomes far easier for you to make those decisions and your people will better understands the reasons behind them, as long as you truly base every decision on the foundational purpose you claim is your vision statement.  It then also becomes easier to clear away the clutter of ideas or activities that do not contribute to realizing that vision.

But that is only the first step in getting ALL of your organization on board.  After you have identified the ONE thing that is your organization’s driving purpose, you then need to look at and define the MISSION process goals and actions required to accomplish it.

For our basketball program, the vision was “We will be better people, and take better shots than every opponent.”  But simply saying that didn’t make it happen.  We had to put legs under it – and those legs are the MISSION actions that would help us reach our intended vision.  You can’t accomplish the “what” without the “how!”

Mission action expectations should be based on measurable goals.  In basketball, you can’t measure heart and hustle, but you can measure statistical performance - so we based our FOUR mission action points on statistics that were important to our success.

Most basketball games are won by the team with fewer turnovers, more free throws, more rebounds, and the higher shooting percentage.  These became the points we emphasized during half-time and post-game discussions, and they were the statistics we kept and emphasized during practices as well.

Everything we did was based one our vision - “Be better people, and take better shots than every opponent,” but that vision was supported and accomplished only by working to achieve the MISSION of our FOUR ACTIONS.

For you to get ALL members of your organization involved in a unifying cause, it is your job to create and advertise the ONE VISION flag that your team will carry into battle.  But you must also make sure that everyone on your team and in your organization is aware of the need to meet the expected and prescribed goal numbers for each of the FOUR MISSION ACTIONS most important to reaching that vision.

ONE defining vision of purpose, FOUR actions to define your mission steps, and ALL your people will start rowing in the same direction!

So, what is your ONE Vision?



What are your FOUR Mission Actions?






Now, go print up signs, give away t-shirts, send out emails, and publish them on your letterhead and website banner to share them with ALL your people…

If you would like someone to facilitate the process, or feel your group would benefit from a fun day of teambuilding to address communication or morale issues you are experiencing, it would be my pleasure to assist you.

By clarifying your vision, identifying the process goals required to achieve success, and addressing the need to foster relationships and roles in your organization, soon you will enjoy the GREAT RESULTS of inspiring your people to create an environment that emphasizes a ONE-FOUR-ALL positive attitude and teamwork culture!


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Sean shares insights on teamwork and leadership to improve your team motivation, morale, and productivity - inspiring you to LEAD from where you are!

If you are searching for an interactive bonding experience, challenging activities to strengthen relationships and leadership skills, or an engaging speaker to share a motivational message at your next meeting, contact Sean to transform your group into a more productive TEAM!


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Guest Thursday, 30 October 2014

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